Go Fast with Metal USB Business Card Flash Drive

You’re always looking for a new idea, angle, or an effect that can place you apart from the competition and give you an edge. We are in business of making your idea come to reality just like you imagined it.

Some cars are known for going fast; how do you translate it into a promotional product that looks to do the same? Step 1. Choose the material that goes well with the product – Metal.  Step 2. Choose the hot red color. Step 3. Laser engrave a cool looking logo.

Audi USB Red Metal Card
Audi USB Flash Drive – Style Red Metal Card

How can we make it work for you?

Kick Your USB Promotion Into a High Gear

Clean design and easily readable message is the cornerstone of an effective promotional product. Modern style demands not only the clean design from your message (brand), but equally the product you put it on.

Metal is Better

Yes, metal is a must in a modern design – it’s cool to touch, rigid yet smooth, armed with uncompromisingly precise lines and unmatched luster. Even though the digital version of this USB metal card flash drive cannot be touched, you can still appreciate it on your screen.

USB Metal Flash Drive Card Empty Canvas Open

Let’s Kick It Up a Notch

Sometimes the luster of the bare metal does not cut it. Let’s paint a cool logo against all black background on the metal drive; it’ll look awesome! That’s what folks at Blizzard Entertainment thought, and we made it work. The look came out raw and brutal – and that’s how you kick it up a notch!

USB Metal Flash Drive Card Black Open

Keep in mind that the logo and the design are a registered trademark of Blizzard Entertainment. We are in no way associated with Blizzard Entertainment.

The Volatile Market of the USB Flash Memory Drives

I must admit that it was difficult to expect so much volatility from the NAND flash memory market in 2013. Just like the manufacturers and our customers, we’ve expected a nice downtrend in the prices due to higher availability and price competition in the flash memory space.

Less Competition – Higher Prices

In a hunt for better grades of flash memory back in 2012, we identified several tiers of the flash memory manufacturers. The post is still available here for your reading pleasure.

A large manufacturer of DRAM – Micron has gone on a shopping spree by acquiring our third tier identified manufacturers Elpida and Rexchip for $2 billion. Effectively, Micron has eliminated third tier manufacturers and established itself as a first tier player along with Samsung and Hynix.

What happened to the second tier manufacturers such as Nanya and Inotera? Inotera is a join venture between Nanya and Micron. Finally, Nanya has entered into an agreement with Micron to purchase all on the Inotera output.

Micron has been aggressive in purchasing of DRAM and flash memory assets to position itself as one of the large players in the memory space. Simply put, the consolidation has yielded three main players in the industry – Samsung, Hynix, and Micron.

Unfortunate Incident at Hynix Creates Instant Shock Waves

The photos of the black smoke billowing from the SK Hynix factory in Wuxi, China have sent immediate shock waves throughout the industry, increasing the prices on the flash memory and limiting the availability. After it was realized that the extent of the damage was not sufficiently significant to warrant a substantial price increase of the flash memory, the prices have marginally decreased from the initial spike.

3-D NAND Flash Technology – Better, Faster, Energy Efficient

Intel, Samsung, Micron, and Hynix are all investing big into 3D NAND flash memory technology. The equipment purchase and the overall investment will not be cheap. The reported performance for write speeds, density (capacity), and power savings are impressive; however the cost for this technology will be surely transferred to the buyer.

The newer technology gives the manufacturers pricing power while keeping the prices on the existing (planar) NAND flash memory high. When we finally start seeing the 3D technology, the pricing will remain high, feeding the higher margins of the manufacturers and not translating to lower prices to the consumers.

Enormous Demand

September and the whole 4th quarter of 2013 will see plethora of flash memory devices unveiling. Starting from Apple releasing the new iPhones – selling 9 million units as of two days ago, Microsoft releasing the new model of Surface tablets, the new iPads being released in November, Samsung with Galaxy phones and tablets, and ending with Google’s entire Android phone/tablet ecosystem spurring the demand as well as the whole PC industry moving to hybrid or all SSD drives.

The shift of the entire computing industry has been massive. The enterprise uses flash memory to speed up database server transactions and data throughput, the professional customers switching almost entirely to SSD to improve the PC performance, and regular consumers using an increasing amount of mobile technology with nothing but NAND flash for storage.

It’s safe to say that the environment is just right for a steadily increasing demand for years to come.

Higher Prices are Here to Stay

Given an environment where there is ongoing industry consolidation, increasingly high demand, and move to utilize newer technologies, it’s difficult to make a case for lower prices.

As the incident with the Hynix factory demonstrated, the flash memory marketplace is extremely volatile. The enormous demand cannot accept any hiccups in the supply; any reduction is met with immediate price hikes or even total lack of availability.

The consolidation in the industry paired with the move to the newer technologies puts even more pressure on supply, and allows pricing leverage to manufacturers. As some estimate that it may take up to 3-4 years for the 3D NAND technology to be widely available; that’s should be the estimate for how long we would endure the higher prices.