Can I read protect my USB flash drive?

Read protecting the flash drive is useful for protecting the data or by limiting how the data is used on the drive. There are several methods that can be employed for the task. However,  there is no one solution that can protect and limit data access at the same time in an easy to implement solution.

Protecting the data is easy with an encrypted compressed data file. The files or directories are encrypted and then compressed using a popular ZIP compression format. When a user needs to access the data, he or she must know that password to access the file(s). This is a simple and effective way to limit the access to data. However, the drawback is also simple – once the password is known, nothing will prevent anyone who knows that password from accessing the data.

Limiting data access based on frequency (the number of times someone can access the data) or authentication (proving passwords or some other access information) is trickier.

In order to achieve protection of this level,  the USB flash drive has to have an additional chipset that can uniquely identify the flash drive. Once the chipset is in place, a software package can be utilized to code the data loaded on the drive with the unique flash drive identification. The software package can be programmed to control data access through frequency, authentication or any other specified parameter.

Since the data is coded with the unique identifier on the USB flash drive,  the data moved to a computer, another flash drive, or any other media will be unreadable. The only way the data can be read is by matching the data to its host with a unique id.

If you are looking for simple password protection of data for your flash drive, it is easily available. However, going above and beyond of a simple protection will involve specialized hardware and software.

Cost of promoting with USB flash drives

There are numerous sites that sell USB flash drives for the promotional market. You don’t have to look closely to notice that all of them guarantee the lowest price. Another gimmick is to use a certain percentage by which a store will beat the competitor’s price. These are fancy marketing tools that are utilized to instill a level of confidence in the client; however is there any substance behind the “hype”?

Product marketing is a game of dollars; a company that can use large marketing dollars most effectively usually wins the largest market share and sells the most product. However, many promotional product purchasers neglect a simple fact of economics – a company that spends large amount of dollars on marketing, hiring staff, and other significant day-to-day expenses must get it back somehow.

How do companies recover the operational costs? In the promotional product world, that means raising the price of the product. Do you feel like an economics detective? Go to any large promotional product website and compare the prices of these large stores to a site such as ours. You will be surprised at a price difference.

Recalling an actual customer conversation, I was told that our prices are so low in comparison to other promotional site that it was scary! Unfortunately, the customer was referring to to an uneasy feeling about purchasing the same product, but for a significantly lower price.

A very low price may actually frighten customers into not buying the product.  People may naturally feel that a low price means low quality product or inferior service. In order to dispell this belief, a company may actually need to start a marketing campaign that lets everyone know that these prices are factory direct, wholesale, or without a middleman. The marketing campaing will in-turn raise the operational costs, and ultematey raise the price. Now the circle is complete!

Believe it or not, we like to keep it simple. Being a small company, we sell quality products at very low prices. The product comes directly from one of our contracted factories, and we pass the savings to you. Everything is checked for quality before it’s shipped and we are always here to help and follow-up with you.

Don’t be fooled by slogans, gimmicks, and hype. Do a straight price comparison; contact the seller to ensure that price checks-out by asking to generate an official quotation. Spend a few minutes to do research; it may pay back in thousands!

Lanyard safety

Whether it is a simple lanyard for your keys or a name badge or a USB lanyard, consider safety when using the lanyard as your promotional product.

The lanyards are a great promotional tool with a large printing area and great use factor.  The lanyard is very popular to promote school slogans or company taglines, and when a flash drive is integrated into the lanyard, it makes it a useful tool for everyday computing.

The lanyard is made of a very strong nylon strap that can provide years of use, however the same strength can be a potential safety risk.  It would be wise to consider a safety clasp on the lanyard that is released when sufficient force is applied on the lanyard.  The plastic clasp will release the hold of the nylon strap when there is a large enough force applied to it, therefore releasing the hold on one’s neck.

When choosing a lanyard product for your  promotional needs, consider a safety clasp based on your target clientele.